Rightmove acquired HomeViews, the UK's leading platform for verified residential property reviews, in February 2024 to enhance its service offerings and strengthen its market position.

Target Information

Founded in 2016 by Ed Barroll Brown, who also serves as the Managing Partner of Grafton Capital, HomeViews has established itself as the preeminent platform in the UK for verified residential property reviews. Recognized for its significant impact on the housing market, The Times describes HomeViews as "the website that’s changing housing." Under the stewardship of Ed as non-executive Chairman, the platform has experienced substantial growth and innovation within the real estate review space.

In February 2024, HomeViews was acquired by Rightmove, the leading property search website in the UK. Following the acquisition, Ed Brown retained his position as the largest shareholder, underscoring his ongoing commitment to the company and its vision. This transition marks a significant milestone for both HomeViews and its stakeholders.

Industry Overview

The UK residential property market is highly competitive and continues to evolve with the rise of digital platforms catering to buyers and renters. In recent years, the demand for transparency and authenticity in property reviews has inc