Rigeto Unternehmerkapital GmbH has acquired the jewelry brand Stilnest, aiming to enhance production and marketing strategies while leveraging its digital strengths for future growth.

Target Information

Stilnest, founded in 2013, is a brand that focuses on revolutionizing the jewelry manufacturing process by emphasizing craftsmanship and direct-to-consumer sales. Previously owned by Spontaneous Order GmbH from Berlin, Stilnest has established itself in the market by leveraging its unique approach to jewelry production. The brand has reported over 2 million euros in direct-to-consumer sales via its online platform and has garnered a dedicated following of over 80,000 on Instagram.

Industry Overview

The jewelry industry in Germany has seen a significant transformation in recent years, driven by shifting consumer preferences towards personalized and ethically produced products. As consumers become more conscious of sustainability and the origins of their purchases, brands like Stilnest that prioritize craftsmanship and ethical sourcing stand out in a crowded market.

In Germany, e-commerce has played a vital role in the growth of the jewelry sector, particularly during the COVID-19 pandemic, when online shopping