deinSchrank.de has been reacquired by its founder Frank Budde through Rheinische Möbelwerke GmbH, enhancing its position as a leader in the customizable e-commerce furniture market.

Target Information

deinSchrank.de is a leading e-commerce direct-to-consumer (D2C) pioneer specializing in high-quality, custom-made furniture. The company operates from a highly automated production facility located in Rheinbach, Germany, employing a fully data-driven process to achieve efficient manufacturing. Following this acquisition, deinSchrank.de will be reacquired by its original founder, Frank Budde, who exited the company in 2022.

Matthias Grau, a partner at Saxenhammer, noted that the successful completion of this transaction was made possible due to excellent teamwork and a focused investor process. This allowed for intense negotiations with a variety of highly qualified strategic investors to take place within a short timeframe.

Industry Overview in Germany

The German e-commerce market is one of the largest in Europe, significantly bolstered by the increasing consumer preference for online shopping. As of 2023, the country's