Information on the Target

Empowered Education, Inc. is dedicated to transforming the health and wellness landscape by offering innovative online training solutions. The company focuses on chronic disease management and overall health improvement, specifically targeting both aspiring and current health coaches. With a strong emphasis on project-based learning and the mastery of effective coaching skills, Empowered Education aims to equip health professionals with the necessary tools to address the wellness needs of their clients.

As a rapidly growing organization, Empowered Education employs over 200 individuals within a metrics-driven remote workforce, serving clients across the United States and internationally. The company's subsidiaries, Health Coach Institute and Functional Nutrition Alliance, represent leading online education platforms for health coaching and wellness practices, providing high-quality education and resources to foster professional growth in the industry.

Industry Overview in the Target's Specific Country

The health and wellness industry in the United States has seen significant growth over recent years, driven by an increasing awareness of chronic diseases and a greater emphasis on preventive healthcare. This trend has created a burgeoning market for health coaches and wellness practitioners who can effectively guide individuals toward healthier lifestyles and improved well-being.

Furthermore, the demand for skilled professionals in this sector is on the rise, as more individuals seek personalized coaching to navigate lifestyle changes related to habits, nutrition, and overall health management. As a result, educational platforms focused on health coaching are crucial in preparing the next generation of wellness practitioners.

The ongoing digital transformation of education has further accelerated the growth of online training platforms, widening access to essential resources and knowledge. This dynamic has enabled companies like Empowered Education to capitalize on the growing demand by offering robust online training that is adaptable to various learner needs and preferences.

Overall, the health and wellness industry in the U.S. is positioned for continued expansion, bolstered by innovations in technology and an increasing commitment to preventive health measures. This positive forecast creates ample opportunities for companies that focus on delivering high-quality education and support in this vital area.

The Rationale Behind the Deal

Empowered Education's recent $8 million Series A funding round, spearheaded by Rethink Education, is strategically aligned with the company's mission to enhance the lives of individuals facing chronic health issues. The investment will facilitate the continued growth of Empowered Education's educational platform and expand its live coaching events, thereby increasing the accessibility and effectiveness of health and wellness training.

By partnering with Rethink Education, Empowered Education gains access to invaluable resources and expertise, enabling them to scale their impact and reach more clients effectively. The collaboration highlights a shared commitment to cultivating new career opportunities in the health sector and addressing pressing healthcare challenges through innovative education.

Information about the Investor

Rethink Education is a leading impact investor specializing in education technology companies. With a strong track record of identifying and supporting innovative solutions in the educational landscape, Rethink Education is committed to transforming how education is delivered and accessed.

The firm recognizes the critical need for effective educational interventions in areas such as health and wellness, making their partnership with Empowered Education a natural fit. Michael Walden, Rethink's Managing Partner, brings a wealth of experience and a deep understanding of the sector, further reinforcing the potential for growth and impact through this collaboration.

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The recent partnership between Empowered Education and Rethink Education represents a significant opportunity for both parties, aligning vision and purpose to create meaningful change within the health and wellness sector. The infusion of $8 million in funding will enable Empowered Education to broaden its reach, enhancing educational offerings while improving health outcomes for a growing number of clients.

Additionally, the market dynamics within the U.S. health and wellness industry are highly favorable, providing a robust backdrop for Empowered Education's expansion. With a rising demand for personalized health coaching, the company's established reputation and innovative approach position it for success in this evolving landscape.

From an investment perspective, Rethink Education's involvement could spark substantial returns, not only in financial terms but also in terms of social impact. As health and wellness continue to take center stage in public discourse and individual lifestyle choices, there is a profound need for professionals trained in this field, and Empowered Education is strategically poised to meet that demand.

Overall, this partnership is likely to yield positive results, showcasing the transformative potential of combining educational innovation with a mission-driven approach in addressing healthcare challenges.

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Rethink Education

invested in

Empowered Education, Inc.

in 2023

in a Series A deal

Disclosed details

Transaction Size: $8M

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