Refactoy invested in FYTA GmbH through a convertible loan to support its growth in smart plant care solutions.

Target Information

In August 2024, refactoy, the investment firm associated with the Synapsion family office, participated in a convertible loan to the Berlin-based FYTA GmbH. The primary aim of this investment is to support FYTA's growth trajectory, facilitate the development of new products, and promote the long-term expansion of its business model.

FYTA represents an innovative approach to plant care, developing intelligent IoT solutions that precisely analyze plant needs and communicate via an app. A key component of its product portfolio is the FYTA Beam, a smart plant sensor capable of monitoring over 13 vital parameters, including light, moisture, nutrient requirements, and temperature. This application caters to both private plant enthusiasts and professional users, establishing a new synergy between humans, nature, and technology.

Industry Overview in Germany

The plant care sector in Germany has been witnessing a surge in demand for smart gardening solutions, driven by a growing consumer interest in sustainable living and technology adopti