Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has acquired Supercast, a subscription platform for podcast creators, to enhance its portfolio of creator-focused digital services while allowing Supercast to maintain operational autonomy under its founder.

Information on the target

Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has acquired Supercast, a premier subscription platform tailored for podcast creators. This strategic acquisition enhances Red Seat Ventures’ portfolio of creator-focused digital services, providing a comprehensive solution for advertising and subscription monetization. Supercast will maintain its operational autonomy under the leadership of Founder and CEO Jason Sew Hoy.

Founded in 2019, Supercast serves a diverse range of creators within the podcasting ecosystem, from independent shows to established podcast networks. The platform equips creators with subscription tools that facilitate the generation of sustainable, creator-owned revenue through exclusive audio and video content, as well as member communities. Notably, Supercast’s top 10 podcasters collectively generate over $26 million annually in subscription revenue.

Industry overview in the target’s specific country

The podcasting industry in the United States has experienced exponential growth over the past few years, driven by increasing consumer demand for on-demand audio content. As of 2023, over 80 million Americans are estimated to listen to podcast