Recurly has acquired the subscription platforms Prive and Redfast to enhance its capabilities and integrate comprehensive subscriber lifecycle management.

Information on the Target

Recurly, a premier subscription management platform, announced its acquisition of two innovative companies: Prive, a Shopify-first subscription platform, and Redfast, a subscriber engagement personalization tool. These strategic additions position Recurly as the only organization capable of optimizing every element of the subscriber lifecycle—from ecommerce conversion to real-time engagement and retention. With a recent accolade as the Best Subscription Management Platform by SubSummit 2025, Recurly aims to redefine success in the subscription economy.

Industry Overview in the Target’s Specific Country

The subscription economy is rapidly gaining traction in the United States, with expectations to reach $1 trillion by 2028. The growth is largely driven by an increasing consumer demand for convenience and personalization in purchasing experiences across various sectors, including digital services and physical goods. This evolving landscape has prompted businesses to transition from traditional sales models to subscription-based frameworks to meet shifting consumer preferences.

In particular, sectors such as ecommerce are witnessing a substantial transformation, with brands adopting subscription models to build loyalty and maximize customer value. As digital subscriptions