Re:nable, a Swedish AI-based marketing technology company, secured $1.5 million in an angel investment pre-Series A round to enhance its innovative marketing solutions for consumer brands.

Target Information

Founded in 2018, Re:nable is an innovative Swedish company specializing in AI (Artificial Intelligence) software technology, particularly in the domain of Cooperative Marketing and Advertising Automation. The company has established itself by providing cutting-edge marketing solutions to prominent consumer brands, including LG, Logitech, Samsung, and Philips. Re:nable's software is seamlessly integrated into retailers' eCommerce systems, enabling the collection of critical First-Party Data, which tracks consumer behavior regarding product views and purchases.

The company's AI engine processes this data to generate tailored ads for participating brands, featuring high-quality product videos and curated reviews from industry experts and consumers alike. As a result, Re:nable offers a revolutionary offsite Retail Media service that significantly enhances the relevance and engagement of advertisements compared to traditional marketing methods. Impressively, its solution has achieved an average Return on Advertising Spend (ROAS) of 12X and Click-Through Rates (CTR) of 2.3%.

Industry Overview

In Sweden, the digital marketing and advertising industry is witnessing remarkable growth, driven by advancements in technology and the increasing reliance on data-driven strategies. The emergence of AI and machine learning has transformed the way businesses appro