Rakuten Group Inc. has agreed to transfer 100% of Viber Media S.à r.l to its subsidiary Rakuten Asia Pte. Ltd., expecting a significant exceptional gain while focusing on expanding the messaging app's presence in the Asian market.

Information on the Target

Viber Media S.à r.l, headquartered in Luxembourg, operates the messaging application 'Rakuten Viber', which boasts over 1.55 billion registered users globally as of September 2024. The application has established a strong user base, particularly in Eastern Europe, and is experiencing rapid growth in the Asian market due to recent strategic initiatives.

This acquisition aims to further expand 'Rakuten Viber' within Asia, leveraging the strengths of Rakuten Asia Pte. Ltd., a subsidiary which oversees various sectors such as e-commerce, fintech, advertising, and sports in the Asia-Pacific region.

Industry Overview in the Target’s Specific Country

In Luxembourg, the technology and telecommunications sectors have flourished, driven by robust infrastructure and high internet penetration rate