Blissim secures €45 million in bank refinancing to accelerate its European expansion into Poland and Sweden, indicating strong financial support and confidence in its growth strategy.

Target Information

Blissim is a leading French marketing services company specializing in beauty, positioned as a primary destination for beauty discovery. Recently, the company has successfully completed a €45 million bank refinancing to further its growth ambitions in Europe, demonstrating confidence from existing financial partners and attracting new investors. The company's innovative beauty experience, tailored through data insights, has garnered significant traction, with 15% of its subscribers based outside France.

The management team, along with the founders, has reinforced their equity stake, indicating strong confidence and commitment to the company's future success. With over 250,000 customers across France, Germany, and Spain, Blissim is poised to expand its offering to new markets, including Poland and Sweden.

Industry Overview in France

The beauty services industry in France is recognized as one of the most dynamic and innovative sectors globally. With a diverse consumer base and a strong emphasis on personalization and digital experiences, the ma