简爱酸奶 has completed a Series B financing round of 800 million RMB, dedicated to enhancing its supply chain through modern dairy farm construction.

Target Information

简爱酸奶, a premium low-temperature yogurt brand founded in 2015, has recently secured 800 million RMB in Series B financing. This round of funding was significantly supported by existing investor Black Ant Capital, which had also led the company’s Series A round in May 2020. The entirety of this latest investment will be allocated towards the construction of modern dairy farms.

Since its inception, 简爱 has launched a variety of product lines, including sugar-free yogurt, functional yogurt, a "Father's Love Formula" children’s yogurt, and fruit puree yogurt, with plans to introduce fresh milk products this year. Despite the overall decline of the low-temperature yogurt market by 12.5% in 2020 due to the pandemic, 简爱 experienced remarkable growth, with sales surging over 70%. By December 2020, the company achieved a compound annual growth rate of 109% over the past five years, becoming the leading brand in the low-temperature yogurt segment across various retail channels.

Industry Overview in China

The Chinese yogurt industry has experienced substantial growth in recent years, primarily driven by rising health consciousness among consumers and increasing demand for high-q