Prudential plc is set to increase its ownership of Prudential Assurance Malaysia Berhad to 70% for approximately USD 375 million, reflecting its commitment to the Malaysian market and long-term growth strategy.

Information on the Target

Prudential Assurance Malaysia Berhad (PAMB), a key player in the Malaysian life insurance sector, operates under the umbrella of the holding company Sri Han Suria Sdn. Bhd. (SHS). Prudential plc, through its wholly-owned subsidiary Prudential Corporation Holdings Limited (PCHL), has today announced a strategic acquisition to increase its ownership interest in SHS to 70% by acquiring an additional 19% from Detik Ria Sdn. Bhd. (DR) for approximately USD 375 million. This move reinforces Prudential’s longstanding commitment to providing essential life and health insurance services to Malaysian families.

The completion of this transaction is poised to enhance Prudential's operational control and financial performance in the key Malaysian market, as PAMB is reported within Prudential's Malaysian life insurance segment alongside Prudential BSN Takaful Berhad, its sharia-compliant insurance arm. With over 100 years of service in Malaysia, Prudential's decision to increase its stake highlights its confidence in the local market and its long-term development prospects.

Industry Overview in Malaysia

Malaysia’s life insurance industry has experienced steady growth over the past decade, spurred by rising disposable incomes, an expanding middle class, and increasing awareness of the importance of financial protection among consumers. Regulatory frameworks have also been e