ProSites Inc., backed by Rockbridge Growth Equity, has acquired GeniusVets to enhance its veterinary marketing platform under the LifeLearn brand.

Target Information

GeniusVets, a prominent veterinary marketing and engagement company, has been acquired by ProSites Inc., a company dedicated to providing marketing and website services across multiple professional sectors, including veterinary practices. This acquisition is a strategic move aimed at creating a comprehensive veterinary marketing platform under the LifeLearn brand, which is known for its robust digital marketing and client communication solutions tailored for veterinary practices.

The merger combines the strengths of GeniusVets, which focuses on enhancing pet health through improved connections between pet owners and veterinarians, with the expansive service offerings of LifeLearn. This new partnership aims to support veterinary practices of all sizes in their marketing efforts, ensuring they can effectively engage with clients and achieve sustainable growth.

Industry Overview

The veterinary services industry has been experiencing significant growth, driven by an increase in pet ownership and a heightened awareness of pet health. As pet owners seek better healthcare solutions for their animals, veter