PROS Holdings, Inc. has acquired Vayant Travel Technologies, Inc. for $35 million to enhance its offerings in the travel technology sector.

Target Company Overview

Vayant Travel Technologies, Inc. is a privately held cloud software company headquartered in Sofia, Bulgaria, specializing in advanced shopping, merchandising, and inspirational travel solutions. Their platform provides airlines with a superior sales offer creation tool that operates independently from the Passenger Service System (PSS), enabling the optimization of pricing, shopping, and NDC distribution. With over 25 customers, including various global and regional airlines, Vayant’s cost-effective and easy-to-deploy solutions empower these companies to enhance their distribution capabilities and maximize revenue across direct and NDC channels.

Industry Overview in Bulgaria

The travel technology industry in Bulgaria has witnessed significant growth, driven by advancements in cloud computing and digital transformation initiatives. As airlines and travel companies increasingly adopt innovative technologies to enhance customer experiences, there is a rising demand for sophisticated solutions that streamline operations and improve revenue management. Bulgaria, with its developing tech ecosystem and a growing number of software development firms, has established itself as a hub for tech innovation in Eastern Europe.

The travel sector in Bulgaria is recovering from the challenges posed by the global pandemic, witnessing a resurgence in travel demand. Airlines are focusing on providing personalized serv