PROS Holdings Inc. has acquired Cameleon Software to enhance its sales optimization solutions by integrating Cameleon’s CPQ capabilities with PROS’ advanced Big Data analytics.
Target Company Overview
Founded in 1987 in Toulouse, France, Cameleon Software has established itself as a leader in the development of product configuration, pricing, and quoting (CPQ) solutions for various sales channels. The company has been publicly traded on the NYSE-Euronext since 1999 and aims to enhance commercialization effectiveness through its international expansion strategy. Cameleon Software seeks to provide global solutions that optimize sales for its clients.
In a strategic move to bolster its market presence both nationally and internationally, Cameleon Software has entered into a friendly cash tender offer with PROS Holdings Inc. (NYSE: PRO). With over 27 years of expertise in data science, PROS Holdings delivers Big Data analytics solutions designed to optimize sales processes, pricing strategies, quotes, promotions, and revenue management across more than 30 industries.
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Industry Overview in France
France plays a pivotal role in the European technology landscape, driven by rapid advances in software solutions that enhance business efficiency and competitiveness. The demand for advanced sales optimiz
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PROS Holdings Inc
invested in
Cameleon Software
in
in a Public-to-Private (P2P) deal
Disclosed details
Transaction Size: $33M
Enterprise Value: $24M