Piano has acquired AT Internet, creating a unique customer experience platform that integrates contextual analytics with personalized commerce, signaling a pivotal development in Romania's digital analytics industry.

Information on the Target

Piano, a leading global subscription commerce and customer experience platform, has made a significant move by acquiring AT Internet, a well-respected European leader in digital analytics and contextual data. This acquisition represents an unprecedented integration of advanced digital analytics with personalized customer journey orchestration, paving the way for enhanced customer experiences through data-driven insights.

This strategic initiative marks a groundbreaking development in the industry, combining two powerful platforms to deliver superior customer experiences. The partnership is expected to revolutionize how businesses harness data, offering unique solutions that integrate customer engagement with comprehensive analytics.

Industry Overview in Romania

The digital analytics industry in Romania has experienced substantial growth in recent years, reflecting a broader trend in Eastern Europe as organizations increasingly recognize the value of da