ScanmarQED partners with Pride Capital Partners to accelerate its growth strategy in marketing analytics software and services.
Information on the Target
ScanmarQED is a leading provider of marketing insights and analytics software, headquartered in the Netherlands, with additional offices in London and Chicago. The company offers a comprehensive portfolio of solutions designed to help clients monitor sales, assess brand health, and analyze the effectiveness of their marketing efforts. This technology enables businesses globally to optimize their marketing strategies, enhance budget allocation, and improve demand forecasting.
Under the leadership of current CEO Han Meijer, ScanmarQED has established itself as a Top 10 European Marketing Analytics company, boasting a highly experienced team and a robust product offering. The firm serves approximately 60 prestigious international clients spanning various industries such as Retail, Healthcare, Food & Beverages, Technology, Media, and Consumer Research. As part of its strategic evolution, Marcel van der Kooi will assume the role of CEO, while Meijer will transition to the position of Chief Strategy Officer (CSO) on December 1.
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Industry Overview in the Target’s Specific Country
The marketing analytics industry in the Netherlands is experiencing substantial growth, driven by the increasing demand for data-driven decision-making among businesses. W
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in 2023
in a Strategic Partnership deal