Pride Capital Partners and AtlasInvest Holding have acquired a majority stake in Amsterdam-based digital marketing solutions company Spotzer to propel its growth strategy.

Target Company Overview

Spotzer, based in Amsterdam, is a leading provider of digital marketing solutions, employing approximately 125 professionals. The company specializes in delivering fully integrated, white-label services aimed at enterprise clients, which include notable firms such as Wix, Telstra, IONOS, Orange, FCR Media, and ItaliaOnline. Spotzer is particularly well-regarded for its extensive databases catering to small and medium-sized businesses (SMBs) aspiring to enhance their online presence and overall growth through effective digital marketing strategies.

Spotzer excels in offering technology and marketing services via its proprietary platforms, Spotzer Ads and SEM, along with a robust content generation capability. These offerings empower tens of thousands of small businesses worldwide, providing them the tools necessary for increased visibility and lead generation in the digital landscape.

Industry Overview in the Netherlands

The digital marketing industry in the Netherlands has been experiencing significant growth, driven by the increasing adoption of online services by businesses of all sizes. Companies are increasi