Practica Capital has invested $0.5 million in AdDuplex, a leading cross-promotion network for Windows Phone applications, to expand its services within the growing Lithuanian adtech market.

Information on the Target

AdDuplex is a premier cross-promotion network specifically designed for Windows Phone and Windows Store applications and games. Founded in 2011 by Alan Mendelevich, the company is headquartered in Vilnius, Lithuania. AdDuplex aims to provide developers with a platform that enables them to promote their applications at no cost by fostering an environment of mutual support among developers. This strategic approach is creatively designed to maximize exposure for Windows Phone apps and games, ensuring that they reach a larger audience in what remains a niche market.

As the leading service in its category, AdDuplex operates by connecting developers who can help each other promote their offerings. With its robust framework, the platform not only assists in marketing but also enhances collaboration among developers, ultimately benefiting the entire ecosystem of Windows Phone applications.

Industry Overview in Lithuania

The technology and app development industry in Lithuania has witnessed significant growth over the last decade. Often referred to as a rising tech hub in the European Union, Lithuania’s startup scene has become increasingly vibrant, supported by a