Potentia Capital has acquired a majority stake in NewBook to enhance its growth and global expansion in the accommodation sector.

Information on the Target

NewBook is a premier provider of booking and property management systems tailored for the accommodation sector. Established in 2010, the company has experienced significant growth, serving over 1,600 businesses across 52 countries. With a strong presence in Australia, NewBook's clientele includes notable names such as Ingenia Communities (ASX:INA), NRMA Parks and Resorts, and Tasman Tourism. Notably, the company processed upwards of A$1.45 billion in booking revenue in the previous fiscal year, demonstrating its pivotal role in the industry's ecosystem.

In 2019, NewBook expanded its operations by opening an office in California, and in late 2020, it commenced offering booking engine services to Equity Lifestyle Properties (NYSE:ELS), a notable entity in the RV parks and campgrounds sector. NewBook's innovative, award-winning cloud platform is meticulously designed to assist accommodation providers in boosting revenues, enhancing direct reservations, streamlining operations, and enriching guest experiences.

Industry Overview in Australia

The accommodation industry in Australia has shown remarkable resilience and adaptability, particularly in recent years given the global economic challenges. With the country's diverse tourism landscape, ranging from urban centers to scenic national parks,