Polaris Private Equity, through Fayes Investeringar 1 AB, has acquired approximately 92.5% of Awardit AB (publ) and intends to initiate compulsory redemption proceedings to acquire all remaining shares, aiming for a delisting from NGM Nordic SME.

Information on the Target

Awardit AB (publ) is a well-regarded company specializing in rewards and customer engagement solutions. The firm has built a strong reputation in the market for providing innovative and efficient services tailored to boost customer loyalty and enhance user engagement.

Issuing approximately 92.5 percent of its shares, Awardit has been a significant player in its industry, engaging a broad range of corporate clients in various sectors. This strategic acquisition by Fayes Investeringar 1 AB positions the firm to further consolidate its market presence and streamline operations.

Industry Overview in Sweden

Sweden's rewards and customer engagement market is experiencing robust growth, driven by an increasing demand for personalized experiences among consumers. As busi