Pluxee has acquired 100% of Benefício Fácil, enhancing its position in the Brazilian employee mobility benefits market.

Information on the Target

Pluxee has announced its acquisition of 100% of Benefício Fácil, a Brazilian provider specializing in employee mobility solutions. Founded in 2004 and headquartered in São Paulo, Benefício Fácil has established itself as a key player in the commuter benefits market, offering services that integrate transportation and third-party meal benefits into a comprehensive solution designed for HR managers. With a client base exceeding 7.1 million consumers, the company plays a pivotal role in addressing the transport needs of Brazilian employees in a market valued at over €20 billion.

This acquisition is part of Pluxee’s strategic growth plan and aims to enhance its mobility benefits offerings in Brazil. Benefício Fácil's expertise and established network will allow Pluxee to expand its market reach, particularly in the small and medium enterprise sector, and leverage existing partnerships within the transportation ecosystem.

Industry Overview in Brazil

The landscape for employee benefits in Brazil is rapidly evolving, with a growing emphasis on mobility solutions. The Brazilian government has mandated certain transport benefits for employees, creating a substantial market opportunity for c