EGYM and Playlist have announced a merger backed by $785 million in equity investments, creating a powerful global leader in fitness and wellness technology valued at $7.5 billion.

Information on the Target

EGYM, a globally recognized leader in fitness technology, specializes in smart workout equipment, AI-driven training programs, and corporate wellness solutions. Established in 2010, EGYM aims to transform healthcare from a repair model to a preventative one, offering innovative tools that empower users to take charge of their health.

In partnership with over 20,000 employers and numerous fitness facilities worldwide, EGYM provides an extensive platform that promotes fitness and wellness among employees, thereby enhancing overall productivity and reducing healthcare costs.

Industry Overview in the Target's Specific Country

The fitness and wellness industry is rapidly evolving, particularly in major markets such as North America and Europe. The integration of technology is reshaping how consumers interact with fitness pro