Playlist and EGYM have announced a merger, valued at $7.5 billion, aimed at creating a comprehensive wellness technology platform while enhancing their operational reach and service offerings.

Target Overview

Playlist, the newly established parent company of Mindbody, Booker, and ClassPass, has announced a merger with EGYM, a leading innovator in smart fitness technology, AI-driven workout programs, and corporate wellness solutions. This strategic merger not only strengthens their combined offerings but also introduces an investment of $785 million, with a total valuation of the merged entity set at $7.5 billion. Affinity Partners is leading this funding round, which also includes participation from prominent investors such as Vista Equity Partners, Temasek, and L Catterton.

Since its inception in 2011, EGYM has been a key player within the HTGF portfolio, receiving early-stage capital, hands-on support, and networking assistance from HTGF, which has significantly contributed to its evolution into a data-driven platform. EGYM’s growth into a unicorn status by 2024 demonstrates its notable success within the portfolio.

Industry Overview in Germany

The fitness and wellness industry in Germany has witnessed considerable growth over the past decade, driven by an increasing health consciousness among consumers. German citizens are increasingly prioritizing their health,