Rise Baking Company has partnered with Platinum Equity and Butterfly to accelerate growth and expansion in the North American bakery industry.

Information on the Target

Rise Baking Company, located in Minneapolis, Minnesota, is a prominent North American bakery manufacturer known for its extensive range of products tailored for in-store bakeries and foodservice sectors. The company serves various esteemed clients, including national grocery chains, convenience stores, quick-service restaurants (QSRs), and mass merchandisers. With a strong commitment to customer satisfaction, Rise emphasizes product innovation, quality, and unparalleled service, which have collectively contributed to its growth and success over the years.

Since its inception, Rise Baking Company has successfully completed ten acquisitions, establishing itself as a major player in the bakery industry. The company boasts a well-diversified portfolio of bakery products and has developed a scalable manufacturing and logistics network that enables effective servicing of both national and regional accounts, further solidifying its market presence.

Industry Overview

The bakery industry in North America is characterized by a robust demand for fresh and quality baked goods, driven by evolving consumer preferences and a growing inclination towards convenient food options. With a

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Platinum Equity and Butterfly

invested in

Rise Baking Company

in 2024

in a Late-Stage VC deal

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