Pivotal Growth has acquired Morrison Ward Associates, enhancing its service offerings in the UK mortgage and protection sector and expanding its presence in London.

Information on the Target

Pivotal Growth has successfully acquired Morrison Ward Associates (MWA), marking its twelfth acquisition since its establishment. MWA is a distinguished mortgage and protection brokerage based in London, focusing primarily on a mid-to-high net worth clientele. Founded in 2006 by CEO John Morrison, the firm has garnered numerous accolades within the PRIMIS Mortgage Network, notably winning the Top Overall Advisor award for twelve consecutive years.

This acquisition underscores Pivotal's strategy to expand its mortgage and protection service offerings while enhancing its presence in the London market, a footprint initially established with the acquisition of John Charcol in April 2024.

Industry Overview in the UK's Mortgage Sector

The UK mortgage sector has experienced significant transformations in recent years, characterized by fluctuating interest rates and evolving regulatory frameworks. As of 2023, a