Advanta Solutions Ltd has acquired City Financial Planning Limited, adding £800 million in assets under management to its portfolio, marking its second acquisition of 2024.

Target Company Overview

Advanta Solutions Ltd has successfully expanded its portfolio with the acquisition of City Financial Planning Limited, which manages an additional £800 million in assets under management (AUM). City Financial Planning, established nearly 25 years ago, operates offices in Bath and Exeter and has built a solid reputation among its clientele. The acquisition marks Advanta's second transaction in 2024 and its ninth acquisition since inception.

City Financial Planning’s current Directors have a longstanding commitment to their clients, combining professional service with a personal touch. They believe that partnering with Advanta Solutions will further enhance their service offering and operational capabilities, ultimately benefiting their clients and staff alike.

Industry Overview

The financial planning industry in the UK, particularly in regions like Bath and Exeter, has seen significant growth in recent years. With increasing complexity in finan