Perform[cb] has successfully acquired Digital Remedy’s direct division, significantly enhancing its capabilities in performance marketing.

Information on the Target

Perform[cb], a prominent player in performance marketing since 2002, has recently acquired the direct division of Digital Remedy. This strategic acquisition enhances Perform[cb]'s capabilities, particularly within the cost-per-acquisition marketing model, where it has established itself over two decades. Known for its skilled account management, proprietary technology, and stringent compliance measures, Perform[cb] aims to strengthen its market position through this partnership.

Digital Remedy, recognized for its innovative data-driven solutions, has been a long-term collaborator with Perform[cb] in the performance marketing arena. By integrating Digital Remedy's direct business, Perform[cb] not only gains additional resources in pay-per-call and media buying but also expands its network of high-caliber marketers and partners, offering an extensive variety of top-tier offers.

Industry Overview in the United States

The performance marketing sector in the United States has undergone significant growth over the past decade, driven by advancements in digital technologies and data analytics. Companies in this space focus