Penguin Random House has acquired Wonderbly, a leading independent U.K. publisher of personalized gift books, to expand its offerings and market reach.

Information on the Target

Wonderbly is recognized as one of the United Kingdom's fastest-growing independent publishers, specializing in personalized gift books. Established in 2013, the company has successfully forged a unique niche in the publishing industry by merging proprietary technology with exceptional creative, marketing, and print-on-demand capabilities. With a diverse catalog of over 150 personalized titles, Wonderbly has sold more than 11 million books across 140 countries, making it a global leader in its field.

In 2021, Wonderbly was honored as the 'Children’s Publisher of the Year' at the British Book Awards, and it further expanded its operations by acquiring Historic Newspapers, a bespoke publisher, the following year. Remarkably, Wonderbly has also earned certification as a B Corporation, attesting to its dedication to social and environmental performance, accountability, and transparency.

Industry Overview in the Target’s Specific Country

The U.K. publishing industry has been witnessing significant transformations, particularly in the wake of technological advancements and shifting consumer preferences. The rise of self-publishing and personalized content has led to a surge in independent