PDENH and DOEN Participaties invest in MUD Jeans to enable the development of fully circular denim products and support its expansion into Scandinavian and other European markets.
Target Information
MUD Jeans is recognized as the world's first circular denim brand, specializing in sustainable and innovative clothing solutions. The company has made significant strides in reducing environmental impact through the utilization of recycled materials, currently integrating 40% recycled cotton into its jeans production. This investment from PDENH and DOEN Participaties is poised to enhance MUD Jeans' capabilities, allowing it to develop denim products from 100% recycled old jeans by next year.
Furthermore, MUD Jeans plans to allocate a portion of the investment to expand its market presence into Scandinavia, France, and England. This strategic growth aims to meet the increasing demand for sustainable fashion and raise brand awareness in these key European markets.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview
The sustainable apparel industry is experiencing rapid growth, driven by increasing consumer awareness and demand for eco-friendly products. In recent years, European countries, particularly the Netherlands, have seen a shift towards sustainabil
Similar Deals
4impact, Borski Fund, Slingshot → The Fabricant
2021
ForsVC and Brabant Development Agency (BOM) → Twirlbound
PDENH
invested in
MUD Jeans
in
in a Other VC deal