PayU's investment in Treinta, a Colombian super-app aimed at digitalizing SMEs, signifies the largest Series A funding round in Colombia and presents a strategic opportunity for enhancing financial inclusion in Latin America.

Target Information

Treinta is a pioneering super-app launched in Colombia, specifically designed to assist small and medium-sized enterprises (SMEs) in digitalizing their operations. With a comprehensive suite of services such as accounting, inventory management, and trading solutions, Treinta aims to empower over 50 million SMEs across Latin America, significantly contributing to the region's economic landscape, which represents one-third of its GDP. In just 18 months since its inception, Treinta has successfully partnered with more than 4 million SMEs across 18 countries in South America, establishing itself as a leading platform in the fintech space.

The financial backing Treinta has garnered includes a USD $46 million funding round led by PayU, alongside several distinguished international investment firms, which marks a historic milestone as the largest Series A investment in Colombia and one of the largest in Latin America.

Industry Overview

The fintech sector in Latin America is experiencing robust growth, driven by an increasing demand for digital finance solutions among SMEs. The region's unique market challenges, such as limited access to traditional banking services and a h