Fresha.com, the leading booking platform for salons and spas, secured a $20 million Series B investment led by Partech Ventures, positioning the company for significant future growth in the beauty and wellness industry.

Target Company Overview

Fresha.com, formerly known as Shedul.com, is the world's fastest-growing booking platform designed specifically for salons and spas. Established in Dubai and supported by Middle East Venture Partners (MEVP) since its inception, the company has successfully transformed the beauty and wellness booking landscape. Recently, Fresha.com secured a Series B investment of $20 million, bringing its total valuation to $105 million. This funding round was led by Partech Ventures, alongside contributions from Target Global, BECO Capital, FJ Labs, and personal investments from entrepreneur Niklas Östberg, CEO of Delivery Hero AG. The fundraising round was notably oversubscribed, including an additional $3 million in secondary transactions, raising the total capital raised by the company to $32 million to date.

Fresha.com is an innovative free Software-as-a-Service (SaaS) marketplace that facilitates streamlined business operations for salons and spas globally. In just a few years following its launch, the platform has amassed a vast user base of merchants across more than 120 countries, primarily in key markets such as the United States, United Kingdom, Australia, and Canada. Recently, the company launched its consumer marketplace, which connects these businesses with clients, creating new revenue opportunities through online bookings and automated marketing capabilities integrated with popular platforms like Instagram, Facebook, and Google.

Industry Overview in the Beauty and Wellness Market

The beauty and wellness industry is a rapidly evolving sector significantly influenced by digital transformation. It is characterized by an increasing number of consumers opting for online solutions to manage their appointments and transactions. As of now, approximately 8 million appointments are m

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Partech Ventures

invested in

Shedul.com

in 2023

in a Series B deal

Disclosed details

Transaction Size: $20M

Enterprise Value: $105M

Equity Value: $105M

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