Paragon Partners has acquired 100% of BALDUR-Garten GmbH, the leading direct sales platform for garden plants in Germany, to support its growth strategy and expand its market presence in the DACH region.

Information on the Target

BALDUR-Garten GmbH, headquartered in Bensheim, is the leading direct sales platform for garden plants in Germany. The company operates a fully integrated e-commerce model that includes state-of-the-art warehousing, efficient logistics, reliable customer service, and creative content production. At its peak, BALDUR employs over 500 dedicated staff members and offers more than 1,500 products, ranging from outdoor and indoor plants to bulbs, seeds, fertilizers, and garden accessories, with a special focus on rare and innovative botanical varieties.

Each year, over one million customers rely on BALDUR, making it the top online supplier of plants in the German-speaking region. The combination of exclusive product selection, outstanding quality, and dependable delivery has established BALDUR as the go-to destination for gardening enthusiasts and plant lovers.

Industry Overview in Germany

The gardening industry in Germany has seen steady growth over the past decade, driven by increasing interest in home gardening among consumers. This surge is attributed to factors such as a growing appr