Pact has invested in Berlin-based SureIn, which innovatively addresses the underserved SMB insurance market in Germany through a proprietary platform.

Target Company Information

SureIn, a Berlin-based InsurTech startup, is revolutionizing the small and medium-sized business (SMB) insurance market in Germany. Established in 2022, the company offers a proprietary platform that provides an end-to-end insurance infrastructure tailored to the unique needs of its SMB clientele. With the vision of making insurance more accessible and user-friendly, SureIn aims to address the barriers that many SMBs face when trying to secure adequate business coverage.

In a market characterized by significant neglect of SMBs by traditional insurers, SureIn has rapidly gained traction, generating over €1 million in gross written premiums within a short timeframe. As a company dedicated to supporting a diverse clientele, it has successfully onboarded nearly 1,000 SMB customers, showcasing its potential in a landscape where 24 million SMBs exist in Europe.

Industry Overview

Germany's insurtech sector is witnessing a significant transformation, driven by the critical role of SMBs in the economy, which comprise 99 percent of all businesses and account for over half of the nation's GDP. Despite this, the insuran