Outside, Inc. has acquired Pinkbike, a leading mountain biking platform, to expand its reach and resources in the active lifestyle industry.

Information on the Target

Pinkbike, a prominent online platform dedicated to mountain biking, has recently expanded its portfolio to include reality TV content, significantly enhancing its market presence. The site accounts for over 50% of the pageviews in the mountain biking category, providing engaging stories, in-depth product reviews, and a dynamic marketplace. Additionally, Pinkbike's subsidiaries—Cycling Tips, a growing news outlet focused on road cycling and racing, and Trailforks, a comprehensive GPS-enabled trail database boasting nearly 6 million users—further amplify its reach and influence in the cycling community.

Through the acquisition by Outside, Inc., Pinkbike aims to leverage its substantial audience and resources to foster growth and innovation within the cycling and outdoor adventure sectors. This strategic move underlines Pinkbike's commitment to enhancing the active lifestyle experience for its users.

Industry Overview in the Target's Specific Country

The outdoor recreation and sports industry has seen a significant surge in recent years, particularly in the United States, where there is a growing interest in biking, hiking, and other outdoor