OrderMyGear (OMG) has acquired BrightStores with the support of debt financing from Wells Fargo Capital Finance and Accel-KKR Credit Partners, aiming to enhance online store capabilities for group commerce.

Target Company Information

OrderMyGear (OMG) is a premier online platform that facilitates the sale of custom branded merchandise specifically tailored for groups. Recently, OMG announced its strategic acquisition of BrightStores, a renowned provider of online company stores geared towards promotional product distributors. This acquisition synergizes two leading technology platforms, ultimately enhancing service offerings to clients in the team sporting goods and promotional products sectors.

With the integration of BrightStores, OMG will be able to deliver a comprehensive, feature-rich online store solution capable of accommodating complex, long-term business needs. The combined capabilities will empower promotional product distributors, apparel decorators, and team dealers to efficiently manage their online sales processes and maximize revenue opportunities without compromise, ensuring that clients can fulfill every store request they receive.

Industry Overview in the United States

The promotional products industry in the United States has witnessed steady growth over the past decade, fueled by the increasing demand for customized merchandise across various sectors. In 2022, the industry was valued at over $24 billion and is projec