Information on the Target

Crosswise, based in Israel, is a leader in the field of cross-device tracking and identity management. The company specializes in providing solutions that help businesses accurately understand consumer behavior across multiple devices, enhancing targeted marketing efforts and improving customer engagement.

Founded in 2013, Crosswise has developed sophisticated technology that enables brands and marketers to track user interactions seamlessly, gaining insights into their preferences and habits. This capability is crucial for companies looking to optimize their digital advertising strategies and improve return on investment.

Industry Overview in Israel

Israel has a vibrant technology sector known for its innovation and entrepreneurship, particularly in areas such as cybersecurity, artificial intelligence, and data analytics. The country boasts a robust startup ecosystem, supported by significant investment and a culture that encourages technological advancement.

In recent years, the demand for advanced marketing technologies has surged, with businesses increasingly recognizing the importance of data-driven strategies. Companies that can offer solution-oriented approaches to consumer insights are well-positioned for growth in this competitive landscape.

Crosswise operates in a space that is becoming increasingly relevant as businesses strive to understand and adapt to changing consumer behaviors. The need for precise analytics tools is expected to expand as marketing strategies evolve to become more user-centric.

The Israeli market is ripe with opportunities for growth, driven by a skilled workforce and supportive government policies that foster technological innovation. This environment not only attracts local entrepreneurs but also global firms looking to invest and establish a presence in the region.

The Rationale Behind the Deal

The acquisition of Crosswise by Oracle aligns with the company’s strategy to enhance its marketing cloud offerings by integrating advanced cross-device tracking capabilities. By utilizing Crosswise's technology, Oracle aims to bolster its data analytics and marketing solutions, providing clients with deeper insights into their consumer base.

This merger represents a strategic move for Oracle as it seeks to maintain its competitive edge in the rapidly evolving marketing technology landscape. Strengthening their platform with innovative technology positions Oracle favorably against competitors in the industry.

Information About the Investor

Oracle Corporation, headquartered in Redwood City, California, is a leading global provider of software, cloud computing, and hardware products. With a diverse portfolio of solutions, Oracle services multiple industries, including finance, healthcare, and retail, facilitating organizations’ digital transformation journeys.

Recognized for its commitment to innovation, Oracle continuously invests in enhancing its suite of offerings through strategic acquisitions. This focus on integrating cutting-edge technology into its products not only enriches Oracle’s services but also ensures continued relevance in the tech industry.

View of Dealert

The acquisition of Crosswise by Oracle is viewed as a promising investment given the increasing demand for sophisticated marketing technologies. By incorporating Crosswise’s unique capabilities, Oracle can significantly enhance its marketing solutions, giving it a stronger foothold in the market.

Moreover, with consumers becoming more discerning and privacy-conscious, the ability to track user interactions effectively while adhering to regulatory standards is crucial. Crosswise’s expertise in cross-device tracking positions Oracle to address these emerging challenges efficiently.

As the digital landscape evolves, businesses are prioritizing personalized experiences for their customers. Oracle’s investment in Crosswise is a calculated decision to lead this shift, providing its clients with the tools needed to create more tailored marketing strategies.

Overall, this acquisition is likely to benefit Oracle in the long term, making it a strategically sound investment that could yield substantial returns as the demand for data-driven marketing solutions continues to grow.

View Original Article