3TS successfully exits its investment in SalesManago, marking it as the largest marketing applications investment in Europe for 2021.
Information on the Target
SalesManago, founded in 2016 by CEO Greg Blazewicz, has established itself as a prominent player in the European marketing automation landscape. Under 3TS's guidance, the company achieved remarkable growth, quadrupling its revenue and expanding its client base by 3.5 times, all while increasing its operational footprint from three countries to nine. This strategic expansion has made SalesManago a leader in marketing applications within Europe.
The culmination of this growth journey led to an acquisition by SilverTree and Perwin, representing the largest investment in the European marketing applications sector in 2021. This exit showcases not only the success of SalesManago but also reflects positively on the investment strategy employed by 3TS.
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Industry Overview
The marketing automation industry in Europe has seen exponential growth in recent years, driven by increased digitalization and the necessity for businesses to enhance their customer engagement s
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