Ma Bonne Étoile raises €1.8 million to enhance its sustainable food container solutions and expand its distribution globally.

Information on the Target

Ma Bonne Étoile, founded in 2013 by Elizabeth and Nicolas Soubelet, is a pioneering company in the circular economy focusing on waste reduction. The company aims to raise public awareness about sustainable consumption through its innovative, reusable food containers, SQUIZ and FILLGOOD. As a certified B Corp since 2015 and recently recognized as a Société à Mission, Ma Bonne Étoile is committed to embedding social and environmental goals within its operations.

The recent fundraising of €1.8 million marks Ma Bonne Étoile's first round of funding, led by ONE CREATION Coopérative and MAIF, through the MAIF Investissement Social et Solidaire fund. This funding is intended to accelerate the development and distribution of their reusable food containers on a global scale, in line with their mission for a waste-free planet.

Industry Overview in the Target’s Specific Country

According to the latest World Bank report, global household waste production exceeds 2 billion tonnes and is projected to reach 3.4 billion tonnes by 2050. This alarming