ODiTY has acquired Approche sur Mesure (AsM), enhancing its position in the luxury customer experience sector and aiming for significant growth over the next five years.

Target Company Information

Established in 2011, ODiTY has experienced consistent growth and leadership in customer experience services. In 2020, ODiTY made a significant acquisition that allowed it to double its size by integrating Approche sur Mesure (AsM), the global leader in customer service for the luxury industry since 1998. This acquisition positions ODiTY to achieve a projected revenue of over 30 million euros in 2021.

ODiTY has previously expanded through acquisitions, including Actel in 2015, 118Contact in 2016, and AreYouNet in 2017. With the addition of AsM, ODiTY has strengthened its standing as a leader in customer experience, employing over 1,200 staff and establishing a global presence across nine countries, including France, South Africa, and several others across Europe and Asia.

Industry Overview in France

The customer experience industry in France has seen dynamic growth, notably in luxury segments. The demand for premium customer service solutions has escalated as companies seek to enhance their brand loyalty and

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ODiTY

invested in

Approche sur Mesure (AsM)

in 2020

in a Corporate VC deal

Disclosed details

Revenue: $36M

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