Ocado has launched its Smart Platform in partnership with Lotte in South Korea, enhancing online grocery services with cutting-edge technology and setting the stage for significant market expansion.

Target Information

Ocado Group is a cutting-edge technology company specializing in redefining e-commerce, fulfillment, and logistics specifically within the grocery sector. Their mission is to enhance the online shopping experience globally, focusing on sustainability and innovative service delivery. Their collaboration with Lotte Shopping marks a significant advancement in their strategy to penetrate international markets.

The partnership has successfully launched the Lotte-Mart Zetta service in South Korea, integrating Ocado’s advanced technology to streamline grocery shopping. With plans for six automated Customer Fulfilment Centres (CFCs) across the country, Ocado aims to revolutionize grocery logistics in a highly competitive market.

Industry Overview in South Korea

The online grocery market in South Korea is recognized as one of the most dynamic and rapidly evolving sectors worldwide. The increasing penetration of digital technology and changes in consumer preferences