JCDecaux SE has agreed to sell a 10.85% stake in APG|SGA to NZZ for approximately 71 million CHF, reducing its shareholding to 5.6%, while the transaction awaits antitrust approvals and expected completion in Q2 2026.

Target Information

JCDecaux SE, listed on Euronext Paris under the ticker DEC, is the leading outdoor advertising company globally. On December 12, 2025, the company announced a significant share purchase agreement with NZZ, in which JCDecaux SE will divest 325,519 shares of APG|SGA, representing 10.85% of the latter's capital. This transaction emphasizes JCDecaux's strategic shift in its investment holdings.

Industry Overview in Switzerland

The outdoor advertising industry in Switzerland has grown steadily over the years, adapting to technological advancements and changing consumer behaviors. Companies like APG|SGA have established solid reputations, leveraging digital formats to enhance visibility and engagement with audiences.

As urbanization continues to rise, the demand for effective advertising solutions in city environments remains robust. The Swiss advertising

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NZZ

invested in

APG|SGA

in 2025

in a Other deal

Disclosed details

Transaction Size: $76M

Deal Parameters
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Country
Seller type

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