JCDecaux SE is selling an additional 10.85% stake in APG|SGA to NZZ, reducing its ownership to approximately 5.6%, to enhance liquidity and invest in growth opportunities.

Information on the Target

APG|SGA is a leading outdoor advertising company in Switzerland, recognized for its extensive advertising network that includes a diverse array of formats across various urban landscapes. As a key player in the out-of-home (OOH) media sector, APG|SGA has established a strong presence through innovative advertising solutions that engage urban audiences effectively.

The company operates in a highly competitive environment and has consistently demonstrated resilience and adaptability to market trends. This is evident in APG|SGA's robust revenue generation and the strategic value it provides to its partners and clients.

Industry Overview in Switzerland

Switzerland boasts a dynamic advertising industry, particularly in the outdoor segment, where advancements in digital technology have revolutionized the way advertising is perceived and e

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NZZ

invested in

APG|SGA

in 2025

in a Other deal

Disclosed details

Transaction Size: $76M

Revenue: $3,935M

Deal Parameters
Industry
Country
Seller type

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