ADPI, a B2B SaaS mortgage advisory platform, has been acquired by Yellowtail, facilitating enhanced growth opportunities and market access.

Information on the Target

ADPI, a B2B SaaS mortgage advisory platform, has recently been acquired by Yellowtail, a company owned by NPM Capital. ADPI is recognized for its innovative and user-friendly cloud-native products designed specifically for the mortgage industry. Founded by Maarten, who also leads OHAO, ADPI has gained a strong foothold in the market through its unique offerings and strategic management.

In Q3 2022, Beekers Capital invested in ADPI, acquiring a minority stake and supporting its growth trajectory. Under the guidance of Beekers Capital, ADPI implemented significant operational improvements, such as financial restructuring, team optimization, and enhanced customer engagement strategies, leading to a doubling of monthly recurring revenue year-over-year.

Industry Overview in the Target’s Specific Country

The mortgage advisory industry is undergoing rapid transformation, especially within the realms of digitalization and innovation. In countries where mortgage processes have traditionally been cumbersome, the advent of technology-drive

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NPM Capital-owned Yellowtail

invested in

ADPI

in 2022

in a Merger deal

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