The investment of $3 million in Indē Wild aims to support the growth of a conscious beauty brand focused on the South Asian community through the integration of Ayurvedic ingredients and modern skincare practices.

Information on the Target

Indē Wild is an innovative beauty brand focused on the South Asian market, dedicated to creating conscious skincare solutions that resonate with the values and needs of modern consumers. Launched in April 2022, the brand gained attention for its unique approach of blending traditional Ayurvedic ingredients with contemporary clean chemistry techniques. This fusion allows Indē Wild to cater to a diverse range of skincare needs while ensuring product safety and effectiveness.

The brand's mission is to celebrate and promote the rich heritage of South Asian beauty practices, empowering consumers to embrace their cultural identity through quality skincare. Indē Wild aims to establish a strong market presence by expanding its reach across Europe, North America, and India, making the ancient wisdom of Ayurveda accessible to a wider audience.

Industry Overview in the Target’s Specific Country

The beauty and skincare industry in India has experienced significant growth in recent years, propelled by rising disposable incomes, increasing urbanization, and a growing awareness of skincare among consumers. The demand for na