A consortium led by Rafał Brzoska's family office RIO and B-Value has invested in Demoboost, a B2B SaaS platform that leverages AI to streamline the creation and sharing of interactive product demos, addressing inefficiencies in the sales process and enhancing conversion rates.

Information on the target

Demoboost is an innovative platform designed to revolutionize the way B2B software companies create and share product demos. By enabling sales teams to build, personalize, and distribute interactive demos quickly and efficiently, Demoboost addresses a critical pain point in the sales process. The platform leverages artificial intelligence to allow sales representatives to create tailored demos in minutes, eliminating the need for extensive presales support and custom environments.

What sets Demoboost apart is its ability to treat each demo as a data source, tracking stakeholder interactions and providing valuable insights into buyer behavior. This data-driven approach transforms demos from a one-time sales asset into an ongoing revenue intelligence layer, significantly enhancing the sales process and improving conversion rates.

Industry overview in the target’s specific country

The B2B SaaS market is experiencing rapid growth, with projections indicating an increase from $315 billion in 2025 to $1.48 trillion by 2034. This expansion highlights the increasing demand for effective sales tools