Noritsu Koki Co., Ltd. has acquired JLab Audio for $370 million, aiming to leverage additional resources to enhance product innovation and global retail expansion.

Target Information

JLab Audio, a prominent player in the personal audio sector, has established itself as the leading brand for True Wireless audio products priced under $100 in the United States. Founded in 2005, JLab aims to enhance active lifestyles through exceptional sound quality, innovative design, and accessible technology. The company has gained significant attention globally, particularly for its recent product innovations and accolades received during events such as CES.

As part of this transaction, JLab will retain its independence and continue to operate under its established brand name. Its headquarters in San Diego, California will remain the hub for sales, marketing, product development, finance, and customer support, ensuring continuity in its operations. The management team, led by CEO Win Cramer, will stay intact to drive the company’s future growth strategies.

Industry Overview in the United States

The personal audio industry in the United States has experienced rapid growth, propelled by the increasing popularity of wireless audio devices and a burgeoning demand for high-quality sound experiences. With the rise of mobile device usage and streami