NORD Holding acquires a stake in ABJ alive GmbH to implement a European growth strategy in the natural dietary supplements sector while keeping the founder involved in an advisory capacity.

Information on the Target

ABJ alive GmbH, founded in 2010 by Anna-Bettina Jürges, is a prominent contract manufacturer and development partner specializing in natural, plant-based, and probiotic dietary supplements. The company has established itself as a leader in the industry through its unwavering commitment to quality and customer service, offering a diverse range of services with prompt delivery and high flexibility in batch sizes. ABJ primarily serves rapidly growing online brands within the natural dietary supplement market and operates a production facility in Creußen, employing approximately 60 staff members.

Under the new ownership structured through a buyout by NORD Holding, Anna-Bettina Jürges will continue to be involved in the company, taking on a role in the advisory board to oversee its continuity and growth. NORD Holding aims to implement a European growth strategy focused on expanding ABJ's capabilities and product offerings in the premium dietary supplements sector.

Industry Overview in Germany

The natural dietary supplement industry in Germany has demonstrated robust growth, driven by increasing consumer awareness of health and wellness. With a rising trend towards natural ingredients and holistic health solut