Tiger Brands has agreed to sell its Langeberg and Ashton Foods business to a consortium focused on ensuring its sustainability and supporting the local economy.

Target Information

Tiger Brands has announced a business sale agreement to divest from its deciduous canned fruit operations, known as Langeberg and Ashton Foods. This significant move comes after a five-year period during which the company sought a responsible exit strategy, aligning with its broader vision. The business, situated in Ashton, Western Cape, is a key employer in the region, providing jobs to over 3,000 permanent and seasonal workers. Langeberg and Ashton Foods is recognized for its contribution to both the local economy and the agricultural sector, leveraging its long-standing connections with local fruit growers.

Industry Overview

The deciduous fruit industry in South Africa plays a critical role in the agricultural landscape, with a major focus on producing fruits such as peaches, pears, and apricots, primarily for export. This industry faces unique challenges, including economic fluctuations and climate impacts, which necessitate sustainable practices and strong partnerships within the supply chain. As demand in international markets continues to grow, there is potential for innovations in production and processing to capitalize on global trends.

Moreover, the collaboration between businesses and local cooperatives, such as the Ashton Fruit Producers Co-operative, will be vital in enhancing the industry’s resilience. Es