Netflix has acquired the Estonian avatar creation startup Ready Player Me to enhance its gaming division with advanced cross-platform avatar technology.

Information on the Target

Ready Player Me, previously known as Wolf3D, is an Estonian startup founded in 2014 by Rainer Selvet, Haver Järveoja, Kaspar Tiri, and Timmu Tõke. The platform specializes in creating cross-platform digital avatars that can be utilized across various games and applications. With a team of approximately 20 employees, Ready Player Me has garnered significant attention for its innovative avatar technology, which allows users to maintain their identities and fan preferences seamlessly across different virtual environments.

The company successfully raised $56 million in funding in 2022 and collaborated with renowned music partners on multiple projects, including premium avatars and virtual world activations. Notably, the startup has worked with Universal Music and Warner Music Group, among others. The acquisition by Netflix marks a significant milestone for Ready Player Me, offering it an opportunity to expand its technological capabilities within a larger organizational framework.

Industry Overview in Estonia

Estonia boasts a vibrant technology ecosystem, particularly in the realm of digital startups and innovations. The country has earned recognition as a leader in digital entrepreneurship, largely due to its robust e-gover